To put your capabilities where your heart is! I have spent 25 years in Motion Design, in the US and in EU countries, worked for Agencies, Studios and Productions all over, have met great people and others.
Now is the time to do the right thing, to put my Capabilities to use for something meaningful. I do not care if its the most profitable or not, I want to leave a legacy of having tried my best with the things I do best.
I have been thinking about the right name for what I am doing. Like when I invented the term Motion Design, which was a no-brainer since the development of Motion Graphic Design into a new realm was already obvious since the Internet took off, I was just lucky to coin the term by reducing it a bit (getting rid of Graphic..). Now it is a household name for many, and I am happy what it has turned into.
So with my personal relation to Motion, the addition of another mobility name (Mobility Motion Design?) was just to stupid, so I decided to call it Motion Design 2.0, with tongue in cheek. 🙂 This sounds very pompous, but it nevertheless is the truth.. Please forgive if you don’t want to believe it! I understand.