emergentfutures:

These billboards will target you as you drive by

By early fall, a billboard in Tokyo will automatically identify the make and model of vehicles driving by it to display a targeted advertisement.

“The ad could come up with ‘Hey you in the Mercedes, you could be driving this [instead],’” said Paul Turner, chief marketing officer with Cloudian, which is working with the Japanese company Dentsu on the project.

Full Story: CNN

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