Virtual Eye Pod, 2018. As part of their on-going research into self-driving vehicles Jaguar Land Rover are employing self-driving pods that have large ‘virtual eyes’ to interact with other road users. The intelligent pods run autonomously on a fabricated street scene in Coventry, while the behaviour of pedestrians is analysed as they wait to cross the road. Research suggests that 63% of pedestrians worry about how safe it is to cross the road with the advent of autonomous vehicles. The ‘eye pods’ have been designed to help work out how much information self-driving cars should share with users or pedestrians to ensure that people trust the technology.